Case Study: Wind River boosts sales and customizes ad campaigns with Intentwise

How Intentwise helped Wind River pick the “winners and losers” in its ad campaigns

Wind River, a Virginia-based seller of wind chimes, bells, and other outdoor products, was relying on Amazon automatic ad campaigns to manage its advertising. While this worked initially, the company struggled to experiment with new keywords, adapt bids by product, and account for seasonality across its multiple brands.

Intentwise built Wind River a customized advertising strategy using its platform, with tailored bidding, keyword recommendations, hourly ACOS and budget data, and rules-based bidding tools. With Intentwise, Wind River increased sales by 39.6% year over year, boosted ad revenue by 55.9% in January 2023, and grew total sales by 28.1% in February 2023, while gaining custom reporting across all 8 brands.

Wind River

Luke Croushorn

VP of Sales