Intentwise
39 Case Studies
A Intentwise Case Study
Café Britt, the gourmet coffee brand sold in more than 35 countries, needed a better way to compete and grow on Amazon amid a crowded marketplace. With limited visibility into what would drive performance on the channel, the team turned to Intentwise for help with campaign strategy, reporting, and KPI guidance.
Intentwise restructured Café Britt’s Amazon campaigns around revenue, profitability, ad spend, and new-to-brand metrics, while also adding retargeting to support repeat purchases. As a result, Café Britt achieved more than 50% growth in year-end sales and a 25% increase in new-to-brand customers, with improved real-time decision-making and streamlined reporting.
Felicita Valverde
Café Britt’s International Key Account Manager