Case Study: Clear Ads reverses declining revenue with Intentwise

How Clear Ads turned around an account with declining revenue

Clear Ads, an agency managing a large partywear brand account, saw overall revenue decline even though the client’s ad performance remained strong. The challenge was figuring out why organic sales were slipping across an account with around 10,000 ASINs, using Intentwise to connect retail and advertising data.

Using Intentwise Analytics Cloud, Clear Ads quickly identified that the issue was not PPC performance but weak alignment between high-performing keywords and the brand’s product titles and descriptions. By updating listings with those keywords, the client reversed the trend, and some categories—such as guest book products—saw revenue increase by 100% year over year.

Clear Ads

Tom Waghorn

Advertising Specialist