Case Study: Cartology streamlines client reporting and auditing with Intentwise

How Cartology Audits and Optimizes Client Businesses

Cartology, an e-commerce agency, needed a simpler way to audit and understand clients’ businesses holistically. Its team was spending hours each week manually downloading Amazon reports, loading them into spreadsheets, and building presentations because ads data, sales data, and Search Query Performance data lived in separate places. Cartology wanted a more automated, customizable way to turn client KPIs into tailored reports, and it turned to Intentwise for help.

Intentwise implemented Intentwise Analytics Cloud to centralize and automatically organize Cartology’s Amazon data, alongside Intentwise Ad Optimizer to quickly act on insights. With Intentwise, Cartology created a 360-degree view of client performance, improved targeting decisions using Buy Box, search term, and SKU-level data, and saved 50% of the time it spent each week on reporting. The agency also gained faster, more effective auditing and optimization workflows, giving it back at least half its time.

Cartology

Michael Maher

Chief Idea Officer