Case Study: Elevate Brands accelerates Amazon ad experimentation with Intentwise Analytics Cloud

How better analytics let Elevate Brands get more experimental

Elevate Brands, an Amazon aggregator managing 35+ brands, struggled to analyze advertising performance because it had to pull and process dozens of reports manually. Insights could take weeks or even a month to surface, making it hard for the team to understand metrics like top-of-search impression share and adjust bid strategies quickly. Intentwise helped by providing Intentwise Analytics Cloud to unify its reporting and make performance data easier to access.

With Intentwise Analytics Cloud, Elevate Brands combined 500+ data sources into a single, constantly refreshing dashboard and gained an hourly view of ad performance. That allowed the team to experiment with bid strategies, shift more budget to top-of-search ads, and re-adjust within a couple of days instead of waiting weeks. Elevate Brands also used Intentwise Share of Voice metrics to spot competitors outranking them despite lower ad spend, and the company praised Intentwise for its strong communication and support.

Elevate Brands

Tony Morales

VP of Advertising Operations