Case Study: BACtrack achieves item-level profitability visibility with Intentwise

How BACtrack used Intentwise to understand its profitability on an item level

BACtrack, a leading personal breathalyzer brand, was struggling to keep up with Amazon’s reporting complexity across both Vendor Central and Seller Central, including separate advertising accounts. The team had to manually download and connect 6+ reports every day just to build an item-level profitability view, and earlier attempts using spreadsheets, contractors, analysts, and other tools never quite delivered the accuracy or ease they needed.

With Intentwise Analytics Cloud, BACtrack automated the downloading, enrichment, and organization of data from all 6+ accounts into a single view. Intentwise gave the team ASIN-level profitability insights for 36 products, helping them make better pricing, advertising, and inventory decisions while freeing them from daily manual reporting.

BACtrack

Shawn Casey

VP of Marketing