Case Study: Aurelius Accelerate refines manual ad campaigns with Intentwise

How Aurelius Accelerate refined its manual ad campaigns with Intentwise

Aurelius Accelerate, an e-commerce agency managing ads for 9+ major brands, was struggling to optimize large-scale manual campaigns in Amazon’s Ad Console. With hundreds of campaigns and 1K+ keywords in play, keyword-level optimization, brand vs. non-brand separation, and weekend performance tuning were too labor-intensive to manage efficiently.

Intentwise helped Aurelius Accelerate refine its manual ad strategy by building auto-refreshing profitability views for each brand’s top 20–30 SKUs, segmenting brand vs. non-brand keywords, and creating dayparting rules for weak weekend performance. The result was better campaign control and clearer profitability insights, including 20+ auto-refreshing profitability reports and 1K+ keyword campaigns segmented by brand vs. non-brand, giving Aurelius a scalable way to optimize spend and focus on the most important SKUs.

Aurelius Accelerate

Marcus Siddons

Founder and Director