Case Study: AMZ Pathfinder boosts Walmart ad sales with Intentwise

How AMZ Pathfinder Supercharged Its Walmart Strategy

AMZ Pathfinder, an agency managing 60+ client accounts across e-commerce platforms, struggled to optimize Walmart Connect campaigns efficiently. The Walmart console made it hard to track keyword-level performance, switch between accounts, and pull reports without a lot of manual work. Intentwise provided a faster, more user-friendly alternative to the Walmart console with its Ad Optimizer for Walmart.

Using Intentwise, AMZ Pathfinder automated bid and budget management, improved search term and keyword visibility, and pipelined Walmart and Amazon data into its custom dashboards. The platform helped the team harvest high-performing keywords, driving a 17% increase in ad sales on those keywords, and saved each account manager 2.5 hours per week. Intentwise also made it easier to compare trends across platforms and make quicker optimization decisions.

AMZ Pathfinder

Brent Zahradnik

Founder