Case Study: Advantice Health achieves 25% higher Walmart in-store revenue with Intentwise

How Advantice Health Improved Walmart In-Store Revenue by 25%

Advantice Health, a consumer health company with six brands selling online and in Walmart stores, struggled to analyze and optimize performance in the Walmart console. To get visibility by brand, keyword, platform, and placement, the team had to manually build reports one by one, which made campaign optimization and reporting time-consuming. Intentwise helped solve this with its Ad Optimizer for Walmart.

With Intentwise, Advantice Health gained automated data segmentation, keyword harvesting, recommendations, and automated rules, allowing the team to optimize campaigns faster and save 3–4 hours per week. The company also lowered CPC by 20% and increased in-store ad-attributed revenue by 25% without increasing spend. Intentwise’s in-store sales attribution further helped Advantice better understand branded, category, and competitor performance to support retailer goals.

Advantice Health

Ash McMullen

Head of E-Commerce