Case Study: CleverMade achieves 60% lower ACoS with Intentwise Ad Optimizer

CleverMade Improved ACOS By 60% With Intentwise Ad Optimizer platform

CleverMade, a California-based ecommerce brand known for collapsible storage crates and other products, faced major pandemic-related challenges in 2020, including rising costs, longer lead times, and the need to cut ad spend. To manage Amazon advertising more efficiently, CleverMade turned to Intentwise and its Ad Optimizer platform.

Using Intentwise Ad Optimizer’s machine-learning bid automation, CleverMade was able to optimize campaigns within a limited budget while still driving growth. Intentwise helped improve ACOS by 60% and increase year-over-year revenue by 55% in just two months, with additional support from Intentwise’s analytics and expert team helping the brand navigate a difficult sales environment.

CleverMade

Tim Clark

Director of Ecommerce