Case Study: CoreCentric achieves 15% ACOS reduction with Intentwise

Appliance Remanufacturing Leader, CoreCentric, Leveled-Up It’s Amazon Advertising Execution, While Improving ACOS By 15%

CoreCentric Solutions, a leader in reverse logistics for the appliance industry, needed to manage its Amazon advertising in a more sophisticated way to drive growth. Manually executing campaigns was time-consuming and ineffective. They partnered with vendor Intentwise to access its ad optimization technology and expertise to improve their strategy and results.

Intentwise implemented a two-phased solution, initially providing a fully-managed service before transitioning day-to-day management back to CoreCentric using its platform. This provided in-depth recommendations and automation, saving the team significant time. As a result, CoreCentric achieved a 15% reduction in ACOS within 60 days and now manages its Amazon advertising with greater agility and sophistication.

Corecentric Solutions

Gage Anderson

eCommerce Manager