Case Study: PagerDuty achieves 10x pipeline-to-spend efficiency with Intentsify

PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend

PagerDuty, a leader in digital operations management, faced the challenge of sourcing high-quality leads that would convert to pipeline opportunities and new revenue without increasing its media spend. Their demand generation team needed to efficiently target specific accounts and personas. To meet this challenge, they partnered with Intentsify and implemented its Intent-Activated Demand Generation solution.

Intentsify's solution involved aggregating and analyzing multiple intent data signals to identify in-market accounts, then distributing PagerDuty's content to target decision-makers at those accounts. The results were significant, including a 10x pipeline-to-spend ratio, a 9.5x improvement in MQL-to-opportunity conversion, and deals that were twice the average size compared to other vendors.

PagerDuty

Casey Culler

Performance Marketing Manager