Case Study: Goldcast achieves 10x pipeline-to-spend with Intentsify

Goldcast Generates Intent-Qualified Leads Scales Pipeline 10x Against Spend

Goldcast, a provider of an all-in-one virtual and hybrid event platform, needed to expand brand awareness and build its email database with quality, intent-qualified leads from its target accounts. Their previous intent platforms used topics that were too broad to be effective. To address this, they partnered with Intentsify and used its Intent-Driven Demand Generation Program.

Intentsify’s solution involved creating a look-alike target account list, identifying precise intent topics, and distributing Goldcast's content to in-market accounts. The program generated a high volume of verified leads that were well-received by sales. As a result, Goldcast achieved a 10x pipeline-to-spend ratio and dramatically boosted its pipeline within just two months of working with Intentsify.

Goldcast

Kelly Cheng

Head of Marketing & Growth