Case Study: Patagonia ANZ achieves 48% profitability growth with Intentional

Patagonia ANZ boosts profitability 48% with Intentional

Patagonia ANZ faced the challenge of maintaining its direct-to-consumer revenue after making a global decision to cease all Meta advertising. The company engaged the marketing agency Intentional to help grow its Google channels and experiment with other approved social platforms.

Intentional implemented a strategy that leaned into Patagonia's brand strength, utilizing story-led creative for YouTube and Display campaigns to complement conversion efforts on Search and Shopping. Working closely with the marketing team, Intentional maintained a consistent stream of new creative. This approach enabled Patagonia ANZ to avoid any drop in total store revenue despite the major shift in media buying, and Intentional helped achieve a 48% profitability rate alongside a 12x growth in ad accounts.

Patagonia ANZ