Case Study: Orbitkey increases ROAS by 8.22x and revenue by $600K with Intentional

Orbitkey boosts ROAS 8.22x and adds $600K revenue with Intentional

Orbitkey, a brand specializing in organizational accessories, faced the challenge of exponentially increasing costs for its branded search terms as its online and retail success grew. With aggressive bidding from wholesale retailers on these terms, their existing PPC setup was limited to defense, causing profits to decrease. They enlisted Intentional to maximize their Google Brand search spend across key regions.

Intentional implemented a simplified, human-language strategy for Orbitkey's brand campaigns, moving away from a standard PPC structure to focus on search intent. This approach resulted in a dramatic improvement: Return On Ad Spend (ROAS) increased to 8.22x from 3.7x, and revenue from ads grew by $600,000 while the ad spend was doubled.

Orbitkey