Case Study: Cochlear Australia achieves a 157% increase in leads with Intentional

Cochlear Australia increases leads 157% with Intentional

Cochlear Australia, a provider of cochlear implants, faced the significant challenge that less than 10% of Australian adults who could benefit from their product had undergone surgery. They partnered with the marketing agency Intentional to improve their direct-to-consumer lead generation through digital campaigns.

Intentional implemented a strategic Meta advertising campaign featuring unique creative tailored to an underserved over-65s audience and optimized lead forms. This solution successfully scaled Cochlear's bottom-of-funnel activity. As a result, Intentional helped Cochlear Australia achieve a 157% increase in leads while simultaneously reducing the cost per lead by over 57%, even as ad spend was doubled.

Cochlear Australia