Intentional
12 Case Studies
A Intentional Case Study
Bellroy, a major direct-to-consumer brand and one of Australia's top digital advertisers, engaged Intentional to scale their already mature global ad account. Their challenge was to find new opportunities for growth within their high-spending, built-out advertising campaigns.
Intentional focused on quick wins by returning to first principles, auditing Google conversion settings and negatives. They also conducted creative audits on visual channels to identify top-performing ads. As a result, Intentional helped Bellroy achieve a 55% revenue increase and a 33% improvement in efficiency.