Case Study: Verizon achieves 51% higher marketing ROI with Intent HQ's Audience AI

Verizon sees 51% higher take rate with IntentHQ

Verizon sought to maximize new sign-ups for its Verizon Protect service during a limited-time enrollment campaign. The marketing team wanted to improve how they identified and targeted likely customers but faced challenges due to the heavy technical support and data science bandwidth required to build advanced models. They needed a scalable, privacy-secure way to activate their valuable behavioral data without complex workflows, so they turned to vendor IntentHQ and its Audience AI product.

Using IntentHQ's Audience AI, Verizon unlocked human-level customer insights by combining profile attributes, past campaign behavior, and weblog analytics to automatically surface predictive patterns. This allowed marketers to build optimized audiences faster and deliver more personalized messaging. The solution achieved significant results, including a 51% higher take rate and $378,000 in incremental revenue, leading to a materially improved marketing ROI.

Verizon