Case Study: a major beauty retailer achieves 2.56x conversion with IntentHQ

Major Beauty Retailer boosts conversions 2.56x with IntentHQ

A major beauty retailer faced rising customer acquisition costs due to the limitations of traditional demographic targeting. Their campaigns, while well-designed, failed to distinguish between customers with a general interest and those showing active intent to purchase. They engaged IntentHQ to see if its behavioural intelligence service could identify customers who were ready to buy.

IntentHQ implemented its on-device intelligence to analyse live behavioural patterns that signal purchase readiness, without collecting personally identifiable information. In a controlled test, the solution delivered a 1.6x higher click-through rate and a 2.56x higher conversion rate compared to the demographic-targeted control group. This resulted in a more than 40% reduction in cost per acquisition for the retailer, demonstrating the significant impact of IntentHQ's approach.

Major Beauty Retailer