Case Study: HB Reavis achieves 287% higher CTR with IntentHQ Edge AI

HB Reavis boosts CTR by 287% with IntentHQ

HB Reavis, a major operator of European shopping centers, faced the challenge of engaging shoppers with relevant event promotions. Despite high foot traffic, their reliance on mass marketing led to generic messages that shoppers ignored, hurting engagement and retailer ROI. They partnered with IntentHQ to utilize its Edge AI and its "Best Moment to Engage" capability to gain deeper insight into shopper behavior and identify the exact moment different audiences were most receptive.

IntentHQ's solution used privacy-first, on-device signals to detect real-time behavior and location context, determining the optimal time to reach two key audiences: impulse shoppers and planners. This shifted marketing from guesswork to precision timing. The results were immediate, achieving a 16% click-through rate, which represented a 287% increase over their baseline. This drove stronger event participation, improved customer experiences, and increased sales opportunities for retailers.

HB Reavis