Case Study: Rede Amazonica reduces broadcast costs and accelerates digital conversion with Intelsat satellite distribution

Rede Amazonica cuts distribution costs by over 30% with Intelsat

Rede Amazonica, the largest TV network in Brazil's Northern Region, faced rising operational costs and growing competition from new media providers. A government-mandated switch from analog to digital broadcast further strained its resources, threatening its viewership and revenue. The customer needed to eliminate the costs of managing content from 13 remote stations and find a fast, affordable path to digital distribution.

Intelsat provided a solution using premier C-band distribution from a single location, consolidating Rede Amazonica's 13 HDTV feeds. This enabled quick, cost-effective launches of HD channels to over 200 retransmitters. The results, delivered by Intelsat, included a cost reduction of over 30%, a significantly accelerated digital conversion, and freed-up resources to invest in new, high-quality content.

Rede Amazonica