Case Study: multiple credit unions grow awareness and lower conversion costs with Intellitonic's SEO and Google Ads

Multiple Credit Unions boost CTR 35% and cut cost per conversion 40% with Intellitonic

The customer, multiple credit unions, faced challenges with low online brand awareness and ineffective digital marketing. They struggled to attract new members against larger banks, with issues ranging from an outdated website poor for SEO to poorly managed Google Ads campaigns that yielded little result. The vendor Intellitonic was engaged to provide SEO and search engine advertising services to address these challenges.

Intellitonic implemented a refined Google Ads strategy, conducting online audits and restructuring campaigns with better keyword bids, negative keywords, and more targeted ad groups. This solution led to significant improvements, including a more than 9% click-through rate and a cost per conversion of under $10 for one credit union. For another, the cost per conversion decreased by nearly 40% while the conversion rate increased by 60%, resulting in higher-quality leads and greater efficiency.