Case Study: Copacino+Fujikado boosts winery brand awareness with Intellitonic

Copacino+Fujikado boosts CTR to 6.68% with Intellitonic

Copacino+Fujikado, a Seattle-based advertising and marketing agency, sought a digital marketing partner to support its client, Ste. Michelle Wine Estates. The challenge involved creating effective Google Ads campaigns for multiple wineries, each with unique goals ranging from promoting tasting rooms and new products to driving online sales and general brand awareness. They partnered with the vendor Intellitonic to implement this search engine ads service.

Intellitonic managed the campaigns with continuous reviews, allowing them to quickly adapt to data trends and promotions. The results were significant, with average performance metrics far exceeding industry benchmarks. This included an average conversion rate of 18.81% versus the industry average of 3.55% and a much lower average cost per action. The work by Intellitonic led to increased website engagement, online orders, foot traffic, and overall brand awareness for the wineries.

Copacino+Fujikado