Case Study: KELLYBRADY modernizes media buying software with IntelliTect

KELLYBRADY modernizes legacy media buying software with IntelliTect for faster, more secure operations

KELLYBRADY, a distinguished advertising agency, faced challenges with its aging Media Buying Software (MBS), which suffered from sluggish performance, a counterintuitive interface, and a critical lack of client-level security. To address these issues, the agency partnered with vendor IntelliTect for a complete system overhaul.

IntelliTect utilized its Coalesce framework to develop a modern web application, revitalizing the legacy system. The solution delivered enhanced performance and security, freeing the IT team from manually correcting errors and allowing KELLYBRADY to focus on championing client success.

KELLYBRADY