Case Study: Trace Media Marketing achieves streamlined workflows and improved lead tracking with Intellistack

Trace Media Marketing - Customer Case Study

Trace Media Marketing is a New York–based SEO agency led by CEO Chris Dawkins that helps e-commerce, local service, and international firms improve rankings, increase organic traffic, and boost conversions. Their biggest challenge was tracking and consolidating multiple conversion types (emails, calls, chats, subscriptions, sales, contact forms) and streamlining client intake and project workflows for accurate analysis and reporting.

Using Formstack, Trace Media built secure intake and payment forms, centralized submission storage, and integrated leads directly into project management tools and Google Sheets. This simplified lead collection and analysis, added unexpected client-facing features, improved qualification and management workflows, and saved the team time while delivering greater value to clients.

Trace Media Marketing

Chris Dawkins

Chief Executive Officer