Case Study: LocalHands.co achieves rapid market testing and streamlined task posting with Intellistack

Startup Uses Formstack for Market Testing, Internal Communication

LocalHands.co, a startup marketplace for local home‑improvement and DIY tasks founded by Kevin Vo, needed a fast way to validate demand and learn which task categories would work in Indianapolis. The core challenge was that the task‑posting form — the most critical funnel — was unintuitive, and early development was overbuilt and costly to change, leaving the team unable to iterate quickly or validate assumptions about customer preferences.

They used Formstack to run customer surveys, build and embed conditional task forms, and prototype flows for developers. Because Formstack was easy to update and integrate, LocalHands gathered real user data, simplified the posting experience, and manually fulfilled jobs while testing new categories. Feedback was highly positive; the company continues to use Formstack to refine processes, test new offers, and accelerate product changes without heavy dev time.

LocalHands.co

Kevin Vo

Founder and President