Case Study: Soap Hope achieves streamlined feedback collection and a loyal fan following with Intellistack

Soap Hope - Customer Case Study

Soap Hope is a Dallas-based nonprofit retailer founded in 2008 that sells natural products and directs 100% of its profits to programs that help poverty-stricken women become self-sufficient. As the organization grew, its small team needed a faster, easier way to collect customer feedback and build engagement without hiring developers or diverting time from selling products.

Co-founder Salah Boukadoum chose Formstack for its simplicity and affordability—no coding required—initially using it to survey customers after orders and shipments, then expanding to email signups and ambassador applications. The result was a low-cost, scalable system that deepened customer interaction, created a loyal “super fan” community, and strengthened Soap Hope’s marketing and mission outreach.

Soap Hope

Salah Boukadoum

Co-Founder