Case Study: Lasell University achieves streamlined campaign tracking and 20 hours/month back with Intellistack

Optimizing Marketing Campaigns with Smart Tracking

Lasell University, a small private university outside Boston enrolling about 2,100 students, was running 30+ simultaneous marketing campaigns to recruit graduate students. To track traffic sources and conversions they had to build and maintain a dedicated landing page and form for each campaign, a manual process that consumed nearly 20 hours a month.

By adopting Formstack’s Conversion Kit (UTM Tracking) and a single smart form that passes data into their CRM, Lasell automated capture of campaign details without separate pages. The change eliminated 30+ landing pages, recovered 20 hours per month, enabled end-to-enrollment tracking, and gave the team clearer, campaign-level ROI data for optimizing marketing spend.

Lasell University

Chris Lynett

Chief Marketing Officer