Case Study: Manchester Monarchs Hockey streamlines season-ticket sales with Intellistack

Manchester Monarchs Hockey - Customer Case Study

The Manchester Monarchs, the top affiliate of the Los Angeles Kings based in Manchester, New Hampshire, used a Formstack web form to sell season tickets and offer payment plans. Their challenge was that key information—pricing, benefits, and a seating chart—lived outside the embedded form, making on-the-go sales on iPads less efficient for the team and creating a disjointed buyer experience.

The redesign moved the pricing table, benefits list, and stadium seating chart into the form and restyled it to match the Monarchs’ website (logo, header gradient, purple accents, rounded fields, and a bold submit button). By consolidating content and improving styling, the form became easier for the sales team to use directly on iPads and provided a smoother, more efficient purchase experience for fans.

Manchester Monarchs Hockey