Case Study: WSI Logix achieves measurable marketing ROI and end-to-end lead tracking with Intellistack

How WSI Logix Used Formstack to Develop a Marketing Service That Reveals ROI

WSI Logix is a boutique Arizona digital marketing firm led by Scott Robbins that wanted to shift client reporting from raw web analytics to business-centered ROI. Robbins faced two core challenges: finding a lead-capture solution that would seamlessly integrate with a variety of existing CRMs (without forcing clients to change systems) and reliably capture lead-source data so marketing spend could be accurately attributed.

By adopting Formstack, WSI Logix gained CRM-agnostic data routing (via integrations, API and webhooks) plus UTM-based lead-source tracking, allowing clients to follow leads from first touch through close. Deployed for about 25% of clients so far, the service produced clear channel-level revenue attribution (for example, homebuilder clients linking PPC spend to closed, high-value sales), increased confidence in marketing budgets, and positioned WSI Logix to expand the offering.

WSI Logix

Scott Robbins

Owner and Chief Marketing Strategist