Intellistack
159 Case Studies
A Intellistack Case Study
Superion Public Sector, a provider of government software for public administration, HR, education, and nonprofits, relied on a paper- and email-heavy webinar signup process that required customers to complete multiple forms and wait for separate approval emails. Marketing specialist Ashley Buley described the workflow as complex and tedious — a four-step registration that slowed signups and tied up staff time.
By using Formstack’s Approval Workflow and Email Logic, Superion can approve or deny submissions, automatically trigger the webinar link to approved attendees, and pass qualified leads into their CRM. The change streamlined the process from four steps to one, cutting time, increasing efficiency, and simplifying webinar registration.
Ashley Buley
Digital Marketing Specialist