Case Study: Saltwater Studios streamlines customer communications and grows revenue with Intellistack Formstack

How Saltwater Studios Streamlined Customer Communications and Grew Revenue Sources Using Formstack

Saltwater Studios, a small-to-medium advertising agency, faced a challenge with a major retail client who was unable to manage and respond to customer questions and complaints received through Facebook messages in a timely manner. To address this, the agency's digital specialist sought a data capture platform that could integrate with Facebook and track interactions, leading them to the vendor Formstack.

Using Formstack’s Facebook Tab Embed feature, Saltwater Studios embedded a query form directly on the client's Facebook page. The solution utilized Data Routing to filter submissions to the correct department. This drastically improved response times from a week to just a few hours, improving customer relations and retention for the client. The implementation also created a new revenue source for Saltwater Studios, allowing them to offer form embedding as a new service.

Saltwater Studios

Sherwin Marcelle

Senior Designer and Digital Specialist