Case Study: Rio Nutrition achieves 6x more quality leads in one month with Intellistack

How Rio Nutrition Generated 6x More Quality Leads in 1 Month Using Formstack

Rio Nutrition, a Vesta, Minnesota–based livestock nutrition company that sells dietary supplements for cattle, needed a way to capture and track prospects online because it has little face-to-face contact with customers. Before using Formstack the team had no visibility into who visited the website or which campaigns were driving traffic, so marketing decisions were made without data.

By embedding a simple quote request form and enabling Formstack’s UTM Tracking, Rio Nutrition identified underperforming ads and reallocated budget to a high-performing banner, generating six times more qualified leads in one month. The captured contact data also improved conversions via sales calls, contributing to more than 51% growth year-over-year and a projected 30%+ increase the following year, with plans to expand testing and optimization further.

Rio Nutrition

Chloe Paskewitz

Marketing Team Leader