Case Study: Los Angeles County Museum of Art (LACMA) achieves 5,000+ Groupon member data capture and automated membership fulfillment with Intellistack

How LACMA used Formstack web forms with their Groupon deal

The Los Angeles County Museum of Art (LACMA) ran a Groupon promotion that sold 5,000 discounted memberships, but Groupon’s policy prevented them from receiving buyers’ contact information, leaving the museum unable to mail membership cards or follow up with new members.

LACMA added a Formstack web form link to the post-purchase confirmation email, giving buyers the option to print the Groupon or submit their contact details online. The form captured thousands of responses, triggered automatic confirmation emails that served as temporary membership cards, enabled mailing of physical cards, and helped LACMA manage the surge in new members while creating new outreach opportunities.

LACMA

Ellen Castruccio

Director of Membership Marketing