Case Study: BoldThink Creative achieves streamlined client management and improved lead tracking with Intellistack (Formstack + WordPress)

How BoldThink Creative Streamlined Client Management with Formstack and WordPress

BoldThink Creative, an Indianapolis-based marketing and branding agency, builds data-driven, mobile-optimized websites and helps clients understand competition, analytics, and growth strategies. The team needed a simple, secure way to track website visitors and capture leads that integrated cleanly with WordPress—without relying on standard plugins that can pose security or maintenance issues—and wanted tools to test and optimize forms and landing pages.

They implemented Formstack for its fast, no‑learning‑curve setup and WordPress plugin that embeds responsive forms with a click and auto‑adjusts CSS. With Formstack they can quickly edit forms, run A/B tests, identify field bottlenecks, export lead spreadsheets, and show clear ROI to clients—improving lead capture and ongoing optimization of landing pages.

BoldThink Creative

Theresa Goodwin

Principal and Co-Founder