Case Study: Bidpal Network boosts lead generation and cuts sales time with Intellistack

How BidPal Generates Leads and Reduces Sales Time with Formstack

BidPal is a fundraising software company that helps nonprofits run events, auctions, and online campaigns. They needed a way to capture web leads and post‑event feedback quickly—without hiring developers—and required seamless Salesforce integration so their sales team could act on leads and track source data.

By using Formstack, BidPal builds and publishes forms in a day and pushes data into Salesforce in real time (including prepopulation), creating their primary lead source and enabling tailored follow‑ups. The solution saved about three weeks of sales time on a campaign, reduced Salesforce license needs, replaced extra survey tools, increased registrations, and helped boost revenue.

Bidpal Network

Dan Gross

Operations and Logistics Manager