Case Study: Angie's List maintains near-live conversion rates during site downtime with Intellistack (Formstack)

How Angie’s List Uses Formstack

Angie's List, a consumer reviews site, needed a way to capture leads and keep conversions during planned site downtime. VP of Technology Gary Rush implemented a strategy to greet visitors with a maintenance notice plus an offer of a promotional code to incentivize non-subscribers to leave contact information.

They routed interested visitors to a Formstack-hosted form to collect names and email addresses. The result: conversion rates nearly matched those from the live site, and Angie's List plans further automation with ExactTarget and continued use of Formstack for shorter maintenance windows and internal IT needs.

Angie's List

Gary Rush

Vice President of Technology