Case Study: Paper and Thread achieves stylish online payments and streamlined client management with Intellistack

Hip California Company Creates Online Forms with Style

Paper and Thread is a hip custom stationery shop in Carlsbad, California, owned by Lori Ruedi, that specializes in eco-friendly personalized invitations and stationery. Ruedi needed a way to collect payments and client details online that matched her sleek website, eliminated paper files, and allowed prospective customers to request samples or place orders without being sent to an external site.

She implemented Formstack’s embeddable forms to collect payments, orders, sample requests and client photos, and uses its centralized database plus Highrise integration to import and organize client information. The result: streamlined data and payment collection, a professional brand‑aligned web experience, better client relationships, and a scalable solution Ruedi plans to keep using as the business grows.

Paper and Thread

Lori Ruedi

Owner