Case Study: GoCheck Kids achieves real-time campaign insights and seamless conversion tracking with Intellistack

GoCheck Kids - Customer Case Study

GoCheck Kids is a mobile app for pediatric vision screening that helps providers detect amblyopia risk factors in children and meets AAP screening guidelines. To improve its digital marketing and attribution, the team needed better tracking of campaign performance, form conversions, and faster access to referral data tied to leads in Salesforce.

By adopting Formstack’s Conversion Kit, GoCheck Kids embeds UTM parameters in hidden form fields, sends campaign data to Salesforce, and tracks form submissions as Google Analytics events; they’re also using field bottleneck insights and planning A/B tests and Facebook Autofill. The result: real-time referral data that lets the Growth team act faster, seamless campaign performance reporting across analytics tools, and improved visibility to optimize forms and marketing.

GoCheck Kids

Zac Litwack

Director of Growth