Case Study: Crumbs and Doilies achieves streamlined online ordering and automated order routing with Intellistack

Crumbs and Doilies - Customer Case Study

Crumbs and Doilies is a small London-based cupcake company that was struggling with incomplete email inquiries and time-consuming manual order handling for bespoke, wedding and market orders within a limited delivery area. They needed a way to collect consistent customer details, manage payments, handle uploads for hires/weddings, and streamline routing of order information to different teams.

By embedding Formstack forms (HTML/JavaScript) with PayPal/Google Checkout, file uploads, a quote calculator and Smart Routing, they automated data capture and tailored confirmation emails. The result was faster, more accurate bookings and payments, automated delivery of order details to kitchen/accounts, easier event planning (exportable submissions), and a smoother customer experience.

Crumbs and Doilies