Case Study: Napkin Marketing achieves major lead-generation and revenue growth with Intellistack

Boosting Lead Generation for Clients

Napkin Marketing is a Toronto-based web design and digital marketing agency serving clients across healthcare, education, finance, retail, technology and manufacturing. The agency found many small-business websites lacked simple, reliable lead-generation and payment tools: custom-coded forms often lost submissions, shopping cart solutions were too complex, and clients needed a cost-effective, easy-to-manage way to collect leads and payments while staying compliant with Canadian anti-spam rules.

Napkin Marketing adopted Formstack’s no-code forms and integrations to build customizable contact, payment and consent forms that automate responses, accept payments, link to Mailchimp, and embed seamlessly in WordPress. The result: formerly static sites became high-converting lead generators—examples include quadrupling party bookings for a recreation client, increasing that client’s revenue by 350%, and reducing time-to-hire for a financial client—while keeping deployments fast and cost-effective.

Napkin Marketing

Adina Zaiontz

Director