Case Study: CNM Ingenuity, Inc. achieves streamlined lead generation and real-time responses with Intellistack

Boost Lead Generation with a Streamlined Process for Information Requests

CNM Ingenuity, Inc., a nonprofit created by Central New Mexico Community College that delivers accelerated, workforce-focused educational opportunities, struggled with slow and fragmented lead handling: website information requests often didn’t reach the right person, required many back-and-forth emails, and left future student interactions untrackable.

By implementing Formstack’s Salesforce app, CNM Ingenuity automated lead capture so submissions feed directly into Salesforce and notify the correct staff member. The solution enabled real-time responses, removed manual data entry, improved first-contact data collection and funnel tracking from contact to enrollment, and allowed the team to process more than 1,800 information requests.

CNM Ingenuity, Inc

Erin Maestas

Digital Platform Architect