Case Study: Aermec improves its selection tool and form experience with Intellistack

Aermec - Customer Case Study

Aermec, an industrial air conditioning company, utilized a Formstack form to help clients select heat pumps and request project information. Their challenge was that the original form's design did not match their website's branding, which could lead to higher user abandonment rates.

Formstack redesigned the form to better align with the Aermec brand. The solution involved incorporating the website's header navigation, adjusting the color scheme to remove non-brand colors, widening the form frame, and restyling the input fields and submit button. These changes created a more familiar and cohesive user experience, which Formstack stated would help reduce form abandonment rates.

Aermec