Case Study: Pacers Sports & Entertainment achieves 5 hours saved per rep per event by automating ticket data into Salesforce with Intellistack

A Simple Way to Automatically Store Ticket Data in Salesforce

Pacers Sports & Entertainment, which operates the Indiana Pacers and related teams and venues, needed a faster way to get ticket and season-holder data into Salesforce. Account reps were spending about 5 hours per event each week on repetitive manual data pulls and downloads, taking time away from customer-facing work.

By implementing Formstack for Salesforce with a branded ticket-sales form, customer data is now pushed directly into Salesforce without manual entry. The change eliminated multiple manual steps, gave reps quick access to orders and RSVPs, improved cross-department communication, and saved each account rep roughly 5 hours per event while enabling more timely customer outreach.

Pacers Sports & Entertainment

Celeste Ballou

Director of Digital Marketing