Case Study: DeLea Sod Farms improves driver safety and delivery efficiency with IntelliShift

DeLea Sod Farms Improves Driver Safety, Operational Efficiency and Customer Experience

DeLea Sod Farms, a New York-based fourth-generation family business serving the tri-state area, needed better visibility into driver behavior, route performance, and delivery status across its fleet of sod delivery trucks and support vehicles. Before working with IntelliShift, the company lacked the end-to-end operational insight needed to improve driver safety, respond to complaints, and reduce the constant phone calls required to manage time-sensitive deliveries of perishable product.

IntelliShift implemented dual-facing in-cab video, telematics, and real-time GPS tracking to help DeLea Sod Farms coach drivers, exonerate them from false claims, and streamline dispatch and customer communication. The results included a 13% reduction in liability cost, a 10% reduction in comprehensive cost, 75% of driving complaints exonerated, and 12-15 hours saved per week on delivery tracking and scheduling.

DeLea Sod Farms

John Conover

Account Manager