Case Study: Rakuten Marketing Japan achieves 95% increase in conversion rate with Intelligent Reach

Rakuten Marketing 95% increase in conversion with IR’s off-site experimentation tool

Rakuten Marketing Japan partnered with Intelligent Reach as their exclusive data feed and product optimisation partner to manage day‑to‑day interactions with product feeds and improve visibility and relevance for their client Sanyo iStore. Their challenge was to scale content optimisation and ensure the right products were seen and clicked by higher‑converting shoppers across multiple marketing channels.

Intelligent Reach delivered its product visibility platform and Experimentation Module (off‑site experimentation tool) to test and optimise titles, categories and imagery at scale, matching product information to consumer intent. The result was significant uplift in performance for Rakuten Marketing Japan’s client — including a 95% increase in conversion, +42% impressions, +37% clicks, +77% sales and +60% AOV, alongside broader gains such as an average 34% revenue increase in the first six months.

Rakuten Marketing Japan

Nozomu Miki

Office Manager of New Business Development