Case Study: Public Desire achieves 27% more orders and 44% higher conversion (–35p CPC) with Intelligent Reach

Public Desire - Customer Case Study

Public Desire, a fashion e‑commerce retailer, was struggling to manage and scale product data across multiple offsite channels like Google Shopping and Facebook. Lacking in-house resources and specialist expertise, they faced time‑consuming, error‑prone feed management and rising acquisition costs, so they engaged Intelligent Reach to provide a platform and expertise for managing and optimising product feeds.

Intelligent Reach delivered a feed‑management platform with SKU- and category-level visibility, helping Public Desire fix product attributes, optimise titles and descriptions, and run rapid product‑level experiments and bidding tests. The work drove measurable gains: +27% orders, +44% conversion rate and a 35p reduction in average CPC, while improving control and scalability of their digital activity.

Public Desire

Laurence Taylor

Acquisition Manager