Case Study: PrettyLittleThing achieves a 340% increase in Google Shopping revenue with Intelligent Reach

PrettyLittleThing experience a 340% increase in Google Shopping Revenue

PrettyLittleThing struggled to create optimised product feeds at scale and wasn’t fully leveraging its online marketing potential. In June 2015 they began working with Intelligent Reach, using its Product Optimisation Platform and a dedicated Senior Customer Success Manager to maintain and improve feeds, content and campaign structures across territories.

Intelligent Reach implemented its Data Management, Experiment and Performance modules—running A/B content tests, creating and distributing 60+ feeds, and applying product-level bid control and dynamic campaign creation. The results were dramatic: YoY Google Shopping revenue +340%, orders +270%, clicks +191% and ROI +252%, with consistent month-on-month revenue growth thanks to Intelligent Reach’s optimisation and bid strategies.

PrettyLittleThing

Lillian Walker

Marketing Acquisition Manager