Case Study: Pets At Home achieves major Google Shopping visibility and traffic gains with Intelligent Reach

Pets at Home Mark Their Territory on Google Shopping

Pets At Home, the UK pet supplies retailer, faced limited visibility and market share on Google Shopping because product data errors and weak feeds left many items invisible. They engaged Intelligent Reach to provide a self-serve feed platform and adopted its Product Data Management, Content Experimentation and Data Connector modules to identify and fix data issues, enhance product content, and rapidly test optimisation ideas.

Intelligent Reach corrected and enriched Pets At Home’s product feed, trained the digital team to self-serve changes, and ran A/B and multivariate content experiments that drove measurable gains — a 75% increase in impressions and a 33% increase in clicks overall, with experiment results up to a 130% increase in clicks and a 245% uplift in CTR — while reducing pressure on internal development teams and linking product-level Google Ads performance via the Data Connector for ongoing optimisation.

Pets At Home

Sian Wells

PPC Executive