Case Study: Motorpoint boosts vehicle data testing by 50x with Intelligent Reach

Motorpoint Turbocharges Innovation by 50x

Motorpoint, a car dealership, needed a faster way to manage and test automotive vehicle data across multiple advertising channels like Google, Facebook, and Autotrader. Working with Intelligent Reach and its vehicle data management platform, the team wanted to make changes to listings more quickly, improve data quality, and avoid sending vehicles to channels that were not the best fit.

Intelligent Reach helped Motorpoint take control of its feeds and run tests without heavy reliance on IT, including dynamically changing vehicle advert wording and managing which vehicles appeared in each channel. The result was a 50x increase in testing speed and a more tactical approach to media spend, helping Motorpoint improve performance and maximize ROAS.

Motorpoint

Alex Howland

Digital Marketing Director